Skin Care Essays - Cosmetics, Eye Shadow, Lipstick, Human Skin Color

Healthy skin All through the late 1800's and until the present, beauty care products and healthy skin have been significant in the lives of ladies in America. Certain patterns have traveled every which way, similarly as some have remained. In the previous 100 a long time, the jobs and lives of ladies have changed definitely, yet their beauty care products have consistently been near. Beguile books alongside bit by bit manuals give us today an investigate the past. Promotions are likewise a extraordinary wellspring of history. Utilizing these methods, focal topics in beauty care products can be resolved, just. All through the previous century, satisfying your man, looking regular, and being a modern, contemporary lady with a new youthful look, have been imperative to the restorative organizations and to their female buyers. In the late 1800's, beauty care products were being delivered and offered to school matured ladies and more seasoned. Nonetheless, a enormous pietism was happening. Ladies were being informed that it was important to wear beauty care products, nonetheless, it was vain to wear recognizable make-up. It was cited from St. Paul's Magazine that, If a young lady has the preliminary of a composition so awful that seeing it gives one a turn, it is just an obligation for her either not to go into society by any stretch of the imagination, or, in the event that she does, to disguise it?you reserve no privilege to dispense your mishaps on everyone it is a reprehensible offense against great taste (Williams 113). The ladies of this time were being besieged with blended messages. Their issues with this lip service were settled to just wearing a light powder and rouge. Hues worn were typically corals and peaches on the grounds that more brilliant hues would not give the fitting picture that the lady was attempting to pass on. Their objective was to pass on a characteristic gleam that sound ladies had. There were the years at the point when ladies were slapping their cheeks and gnawing their lips to draw 'regular' shading to their face. It was likewise cited that, Each school young lady's room ought to be fitted with a mirror, so that in any event, when drenched in her examinations the youngster ought not be careless of her appearance (Williams 113). Indeed 100 years back, ladies were being compelled to know about their appearance consistently. The mid 1900's achieved a slight change in ladies' beauty care products. Lipsticks were the standard what's more, mascara and eyeshadow were accentuated as important for eveningwear. This came to fruition after the First World War. Likewise, in the 1920's, class lines were being broken. The flappers came out smoking cigarettes, trimming their hair, and wearing beauty care products that didn't fit their facial make-up (Williams 134). Numerous other ladies followed portions of these patterns and it was not, at this point conceivable to tell a lady's social situation from her appearance. Of course in the 1930's, ladies returned to increasingly regular and gentler tones. Ladies were being informed that the more seasoned they were, the more make-up they were utilizing would assist them with putting their best self forward (Williams 147). The objective right now was to keep your man speculating if your composition was normal or not. Depilatories were utilized to expel undesirable hair growing from the face and dyes were utilized to blur maturing spots. Here, satisfying your man and returning to youth assume a significant job in the beautifiers being utilized by ladies. In the 1950's, enchant and the substance of being an 'immaculate little lady' were significant. Inward magnificence was viewed as one's appeal, where external excellence was their identification to the world (McLeod 37). Venture by- step fascinate books gave ladies the directions to be pretty and well known. Always remember, flawless make-up is date lure (McLeod 52). Home healthy skin cures were utilized just as following an exacting day by day routine, counting diet, hair care, and housework. Following a routine was viewed as bravo wellbeing (McLeod 41). On into the 1960's, healthy skin was a major issue. Be that as it may, numerous misguided judgments were going near. Ladies were informed that slick skin came about because of their inappropriate mental demeanor and ill-advised breathing, similarly as dry skin was brought about by helpless capacity of the ace organ (Jones 8). In the 1960's, the craft of disguise was important to consummate one's facial highlights and give a characteristic look (Jones 32). Since healthy skin was such a major issue, deciding one's skin tone was an unquestionable requirement. Ladies were told to go to a window with splendid light to decide whether they had pink, cream, or olive connotations. Be that as it may, in the event that they were pale and had come to no end, they were Healthy skin Essays - Cosmetics, Eye Shadow, Lipstick, Human Skin Color Healthy skin All through the late 1800's and until the present, beautifying agents and healthy skin have been significant in the lives of ladies in America. Certain patterns have traveled every which way, similarly as some have remained. In the previous 100 a long time, the jobs and lives of ladies have changed definitely, yet their beautifying agents have consistently been near. Fascinate books alongside bit by bit manuals give us today an investigate the past. Promotions are likewise a incredible wellspring of history. Utilizing these methods, focal topics in beautifying agents can be resolved, just. All through the previous century, satisfying your man, looking common, and being a modern, contemporary lady with a new youthful look, have been essential to the restorative organizations and to their female customers. In the late 1800's, beautifying agents were being delivered and offered to school matured ladies and more established. Notwithstanding, a huge bad faith was happening. Ladies were being informed that it was important to wear beautifying agents, notwithstanding, it was vain to wear perceptible make-up. It was cited from St. Paul's Magazine that, If a young lady has the preliminary of an appearance so awful that seeing it gives one a turn, it is just an obligation for her either not to go into society by any stretch of the imagination, or, on the off chance that she does, to hide it?you reserve no privilege to incur your setbacks on everyone it is an indefensible offense against great taste (Williams 113). The ladies of this time were being assaulted with blended messages. Their issues with this bad faith were settled to just wearing a light powder and rouge. Hues worn were normally corals and peaches in light of the fact that more brilliant hues would not give the fitting picture that the lady was attempting to pass on. Their objective was to pass on a characteristic shine that sound ladies had. There were the years at the point when ladies were slapping their cheeks and gnawing their lips to draw 'characteristic' shading to their face. It was additionally cited that, Each school young lady's room ought to be fitted with a mirror, so that in any event, when submerged in her investigations the youngster ought not be careless of her appearance (Williams 113). Indeed 100 years prior, ladies were being compelled to know about their appearance consistently. The mid 1900's achieved a slight change in ladies' beauty care products. Lipsticks were the standard what's more, mascara and eyeshadow were underlined as fundamental for eveningwear. This happened after the First World War. Likewise, in the 1920's, class lines were being broken. The flappers came out smoking cigarettes, trimming their hair, and wearing beauty care products that didn't blend their facial make-up (Williams 134). Numerous other ladies followed portions of these patterns and it was not, at this point conceivable to tell a lady's social situation from her appearance. On the other hand in the 1930's, ladies returned to increasingly normal and gentler shades. Ladies were being informed that the more seasoned they were, the more make-up they were utilizing would assist them with putting their best self forward (Williams 147). The objective as of now was to keep your man speculating if your composition was characteristic or not. Depilatories were utilized to expel undesirable hair growing from the face and fades were utilized to blur maturing spots. Here, satisfying your man and returning to youth assume a significant job in the beautifying agents being utilized by ladies. In the 1950's, beguile and the substance of being a 'flawless little lady' were significant. Internal magnificence was viewed as one's appeal, where external excellence was their visa to the world (McLeod 37). Venture by- step fascinate books gave ladies the directions to be pretty and famous. Always remember, immaculate make-up is date snare (McLeod 52). Home healthy skin cures were utilized just as following an exacting every day routine, counting diet, hair care, and housework. Following a routine was viewed as bravo wellbeing (McLeod 41). On into the 1960's, healthy skin was a major issue. Nonetheless, numerous misguided judgments were going near. Ladies were informed that sleek skin came about because of their ill-advised mental disposition and ill-advised breathing, similarly as dry skin was brought about by helpless capacity of the ace organ (Jones 8). In the 1960's, the craft of cover was important to consummate one's facial highlights and give a characteristic look (Jones 32). Since healthy skin was such a major issue, deciding one's skin tone was an absolute necessity. Ladies were told to go to a window with brilliant light to decide whether they had pink, cream, or olive connotations. In any case, in the event that they were pale and had come to no end, they were

The Internet Economy Essays - Cultural Globalization,

The Internet Economy T he web, the overall information association that has gotten on like a fierce blaze moving through a dry California timberland, has wide extending suggestions on our reality economy. Locally, we have seen stunning swings of fortune in more ?website? firms than some other type of business in American history. The familiar aphorism of that ?American Dream? - beginning a business in the carport to see it one day be recorded on the stock trade is more genuine now than at some other time in our short history also. While many despite everything feel that the web is basically a ?prevailing fashion? that will become dim as customers feel sick of on-line shopping, most are surrendered to the way that the PC age is at last discovered a toehold into the majority ? a genuine shopper item as indistinguishable in the advanced family unit as the TV and phone. The way that it isn't being known as the ?telenet? might be more a matter of poor planning than an advertising faux pas. As the information stream (?transmission capacity? in web speech) turns out to be increasingly effective ? peruse that as ?quick,? different employments of the web will blast. No longer will the web be only for purchasing and selling stock, talking with loved ones, or picking up understanding into the most recent sexual method, yet will turn into a genuinely constant and functional ?multi-media? device. Video information, right now fit uniquely for the intermittent voyeuristic perspectives with rough, grainy pictures suggestive of our folks/grandparents 8mm films, will one day (soon, I anticipate) become a window to the world. The video telephone ? an item the majority of us in my age bunch thought would have become reality some time before now - will at last become typical. With video, sound and other info gadgets available to one, specialist's will again make ?house calls,? what's more, visits to distant companions and family members will almost get the job done for the genuine art icle (a reviving of the notorious ?smell-o-vision? framework to transmit the fragrance of Grandma's new crusty fruit-filled treat heating in the broiler, maybe?). The utilizations are close to as perpetual as ones creative mind, and is where current cutting edge has just contacted the outside of what can and will be accomplished over a brief timeframe. So what does this cutting edge wizardry have to do with the economy? Pretty much everything, really. As of now governments over the globe are clamoring to be the first to locate a reasonable strategy for tax assessment into this new overall trade framework. Ideally, the Genie has since a long time ago been out of the jug on that one? Shopping centers, previously feeling the impacts of web trade, might be compelled to fundamentally change their business structure or face certain disappointment. The bundle conveyance frameworks are feeling the impacts just as a sensational increment of stream is being acknowledged legitimately through web deals. As fuel costs keep on climbing, video conferencing, when saved for the very much recuperated organizations will bode well for even the littlest of organizations. The consequences of the web are wide extending and will absolutely affect about each person on the substance of this planet. What a wonderful time to be living in to see one of the single greatest mechanical advances happen as expected. While the phone made the world an a lot littler spot to live in, the web has removed the significance of good ways from the condition totally. The economy? It's the web, inept? Catalog http://www.businessweek.com/1999/99_40/b3649001.htm

Social Order Versus Personal F :: essays research papers

Social Order Versus Personal Fulfillment In the majestic, and shallow high-class New York world introduced in The Age of Innocence there is one specific, unchallenged guideline of social request. This standard of complete decent behavior has been, rather than marked in stone, been seized profoundly in the psyches of each age collected under the shade of cash and design. The craving for decorum is overpowering to the point that it figures out how to stifle the straightforward human desires for individual satisfaction, in any case delighted in by those not detained by garments or money. This contention among society and human feeling is incredibly common. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;From the start of the story, the portrayal of old New York and its occupants appears to be inflexible. The individuals are twisted on their traditions and convictions. From the instantaneousness of the Beaufort Ball, the resoluteness of dignity (counting dress, dinners, and room introduction), and all connections, individual or business. The seriousness of the congruity makes the nearness of radicals, for example, Ellen, Mrs. Mingott, and even Newland, grain for rebellious outrage and tattle. Yet, these radicals are only individuals who are immovable to the saddle of the rich. They have endeavored to accomplish their own fulfillment, anyway repulsive to the remainder of the request. Ellen and Newland's own affections for one another are energetic, consuming, and seriously crude. The effect an exposed relationship would have is amazingly broad. It is decimating to Newland's better half, May. The waves would likewise be felt globally by Ellen's significant other in Poland. Newland and Ellen would be shunned by the whole upper-position, demolishing their own lives, yet others' too. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The complex arrangement of decides and guidelines that go with living in such a general public is comparable to a place of cards. In the event that one card is upset, the whole thing may crash down. The impact of redirection is foreshadowed by the unfairness of Julius Beaufort. He debases the entire framework and additions the disdain of the various elitists. Further embarrassment is accomplished by Mrs. Regina Beaufort when she deserts her better half in time of emergency and endeavors to get the support of her lady family. The standards are broken and the fallout felt far and wide. Comparative fiasco would follow if Newland and Ellen choose to satisfy their own craving. They do understand the outcomes and thusly stay hesitant about their issue, and in the long run surrendered all expectation and remain inside the bounds of <a href=http://www.

Letter To My Future Roommate Creative Writing - 275 Words

Letter To My Future Roommate Creative Writing (Essay Sample) Content: Students NameInstructors NameCourse TitleDateLetter to my Future RoommateI had hoped that we would make proper introductions in person, but I'm equally excited we have a chance of knowing each other before we meet. I'm excited we'll be sharing a room in the near future and would like to tell you a few things about myself first, before we meet. I am a friendly, social and likable person with no difficulty in making friends. That being said, I believe we will get along well. Most people around me say that I'm very responsible and neat. I always clean after myself in case I make a mess and love being in a clean and organized environment. I hope you share the same traits, and I'd be very grateful if we kept our room clean and organized at all times. In case you're wondering about noise, please be at peace. I am not distracting whenever someone is doing their own work. I do love music, but most of the time I listen to it in my headphones. I'm also a heavy sleeper and my sl eeping hours are regular, so dont expect to hear me making unnecessary noises late at night. Should you want to sleep early and I'm still studying, you wouldn't have to worry about the lights staying on. I can manage studying under a bed lamp and I believe that won&r...

The Study Of A Nurse Educator - 865 Words

The Study of Nursing Nursing is the profession or practice of providing care for the sick and infirm. They have full responsibilities and dedication. They perform physical exams and health histories, provide health promotion, counseling, and education, administer medications, wound care, and numerous personalized interventions. They conduct research in support of improved practice and patient outcomes. Nurses do the best they can to provide the best care for patients. It is very important to take the Certified Nurse Educator exam. The mission of this exam is to promote excellence in the advanced specialty role of the academic nurse educator. Becoming a nurse is a very successful career because it has several different paths in education. On the subject of this, nurses do the best they can to provide the best care for patients, but the usage of the ED (emergency department) is taken advantage by patients that does not fit their definition of an emergency, such as, visitors, drug seeke rs, and simply people who are not in need. Drug seekers will more than likely have behavioral health issues, which means that the ED may not be the place for them. An emergency is for those who are in serious pain, scared, lack healthcare knowledge, or anything that could be a dangerous situation requiring immediate action. Good options for those people could be urgent care centers or medial aid units. As has been mentioned, a nurse will take good care of a patient, leading to hard work,Show MoreRelatedArticle V:. Mary Carolan From The Journal Of Clinical Nursing998 Words   |  4 PagesNursing created an online qualitative study examining diabetes nurse educators’ experiences with GDM in women from disadvantaged backgrounds. The purpose of this study was to focus on barriers that contribute to GDM in women and how nurse educators can bring about change. Six diabetes nurse educators were chosen to participate in this study. Essential criteria for participation in this study included the following: the nurses needed to be accredited diabetes educators, they had to have significant experienceRead MoreCareer Outlook And Personal Considerations1646 Words   |  7 Pagescare, nurses must first be educated about the aspects of quality nursing. Nurse educators are responsible for teaching future nurses of their scope of practice and how to serve the public through proper medical interventions. Although all nurses serve as educators to their patients, nursing educators in academics have a unique role in teaching the future of the nursing field. This is accomplished by staying informed on current nursing advancements and evidence based practices. Because nurses constantlyRead MoreEducators Perceptions Of Debriefing1613 Words   |  7 PagesEducators’ Perceptions of Debriefing While developing and completing a simulation experience for students is an significant role for educators, knowing how to debrief students following a simulation has been deemed as equal if not more important because the majority of learning occurs during this time period (Mariani, et al., 2013). Educators have identified varying methods of debriefing, but most of them have central themes. Most methods include some form of â€Å"critique, correction, evaluationRead MoreThe Nurse As A Nurse Educator906 Words   |  4 PagesNew nurse educators are not only challenged to develop individual teaching styles; they must additionally identify strategies to prepare students to function in a complex medical environment. A nurse who is proficient in clinical practice is not necessarily proficient in teaching clinical skills to others and new nurse educators transforming into their new role often discover they are not as prepared as they would hope to be. In order to accommodate the needs of the adult learner, nurses need toRead MoreMy Philosophy Of Nursing Education1333 Words   |  6 PagesThey are woven together as I am both a nurse and educator. I don t desire to be one without the other; and, I trust the two together are much more grounded than either one alone. My philosophy of nursing is based off the four concepts of nursing. The four concepts of nursing are person, health, nursing, and environment. My own philosophy of teaching is a result of numerous impacts including background, guideline, a merging of the rationalities of past educators and an inherent feeling of what is rightRead MoreNursing Pipeline Program986 Words   |  4 Pagesstudents that are finically less fortunate such as single mothers, in order to increase their presence in the nursing profession and within their communities. Studies have proved that education is associated with better and improved health outcomes. â€Å"Higher education is associated with lower mortality rates† ( Leeves, 2015). As future Nurse Educators we need to be mindful that our pipelines have to address many different learning style and address different theories as the individuals that the programRead MoreIntegrating Technology Based Teaching Strategies816 Words   |  4 Pagesdecade. 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It is this evidence that research requires determining if and what identification of the measurement objective and measurement strategies can be accurate and straightforward, as when we measure concrete factors, such as a person’s weight or waist circumferenceRead MorePersonal Philosophy : Personal Teaching Philosophy1502 Words   |  7 Pagesachieving new knowledge. Education Until I began my role as a preceptor, I believed that the terms educator and teacher were interchangeable. I quickly learned that teaching a student is totally different than educating them. For instance, I can teach students how to place a Foley catheter, but the most important part is educating the student on why Foley catheters are placed. In that moment, as an educator I should challenge the student to learn more about Foley catheters and why they are used. IRead MoreComparision of the Competencies for Advanced Practice Nurses663 Words   |  3 PagesAdvanced practice nurses have core competencies that are similar or are specific to each specialization defined as an advanced practice. The profession of nursing presents favorable circumstances for nurses to specialize in roles with distinct responsibilities and opportunities to contribute to the function of a health care industry with growing demands and complexity. The profession of nursing continues to debate to whom the ti tle advanced practice nurse applies to. Examination of the core concept

The No Child Left Behind Act - 1145 Words

A well-meaning act often failed to translate into real benefits for citizens. The No Child Left Behind Act (NCLB) is an act of congress enforced by the United States government to improve primary and secondary education. NCLB required schools provides highly qualified teachers for students. NCLB also required the states administered set a proficiency standard, so-called Adequate Yearly Progress (AYP), which gradually increase the percentage of student that must meet the proficiency standard. The stats administrator also setup a standardize test for all the public schools students. The standardize tests measure students’ proficiency in mathematics and English reading. The purpose of NCLB is to improve individual performance in education and to close the achievement gap between each student. With the requirement to meet AYP, educator are responsible to make more effective instruction. The principle of NCLB is to help all children reach proficiency. Ideally, all the public school will be able to reach 100% student proficiency on mathematics and English reading in 2014. NCLB is theoretically a wonderful act for student. However, it has an unrealistic goal. It has many negative side effects which merely fail to match its promise for all students. NCLB has the great intention reform the education system. Schools are required to hire highly qualified teacher under the law of NCLB. This provide student with a quality education, and it make sure they receive the appropriateShow MoreRelatedNo Child Left Behind Act1621 Words   |  7 Pages The support for the No Child Left Behind Act plummeted down shortly after the act passed. Many people supported the act at first simply because they supported the goals of the act, once they saw the results, their opinions changed. One of the biggest arguments towards No Child Left Behind is that it is unfair. 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Bush signed the No Child Left Behind Act (NCLB) into law in 2002, the legislation had one goal-- to improve educational equity for all students in the United States by implementing standards for student achievement and school district and teacher performance. Before the No Child Left Behind Act, the program of study for most schools was developed and implemented by individual states and local communities’ school boards. Proponents of the NCLB believed that lax oversightRead MoreThe No Child Left Behind Act875 Words   |  4 Pa gesThe No Child Left Behind Act â€Å"NCLB† was a bill passed by the Senate in 2001 and signed into law by President George W. Bush on January 8, 2002. It was a revision of the Elementary and Secondary Act â€Å"ESEA† of 1965 by President Lyndon Johnson. The NCLB was intended to help children in lower-income families achieve the same standard of education as children in higher income families. This was done by the federal government providing extra finances for Title I schools in exchange for a rise in academicRead MoreNo Child Left Behind Act1418 Words   |  6 Pagessystematic oppression. The flowing water of oppression floods poor schools; drowning students with dreams, and giving no mercy. The only ones safe from the water are the privileged, who are oblivious to the fact that it exists. George Bush s No Child Left Behind Act, which passed in 2002, mandated annual standardized testing in math and reading. If schools received insufficient scores, they were punished or shut down. This fueled the construed concept that a school is only doing well if the students haveRead MoreThe No Child Left Behind Act Essay921 Words   |  4 Pagesuccessful at it. (Source 7) Next, the â€Å"No Child left behind Act† it was signed by President George W. Bush and it passed with bipartisan support on Jan. 8, 2002. This Act states that there will be mandated annual testing in the subject reading and math and science. In the grades 3-8 and 10th grade. It shows the Adequate Yearly Progress of each school in the system of the United States. (source 1) The biggest point of this Act is that no child is â€Å"trapped in a failing school† (source 1). That eachRead MoreThe No Child Left Behind Act1988 Words   |  8 PagesJanuary 8, 2002, George W. Bush signed the No Child Left Behind Act into law (also known as the NCLB). The No Child Left Behind Act was the latest reauthorization of the Elementary and Secondary Education Act of 1965, a federal education bill addressing the nation’s schools. At his signing ceremony, Bush stated, â€Å"There’s no greater challenge than to make sure that every child—and all of us on this stage mea n every child, not just a few children—every single child, regardless of where they live, how they’reRead MoreThe No Child Left Behind Act1592 Words   |  7 PagesThe No Child Left Behind Act was the biggest educational step taken by president Bush and his administration. Its main goal included the increase of achievement in education and completely eliminate the gap between different racial and ethnic groups. Its strategies had a major focus on uplifting test scores in schools, hiring â€Å"highly qualified teachers† and deliver choices in education. Unluckily, the excessive demands of the law have not succeeded in achieving the goals that were set, and have causedRead MoreNo Child Left Behind Act1747 Words   |  7 PagesNo Child Left Behind Introduction The No Child Left Behind Act (NALB) was signed into law by the former President of the United States George Walker Bush on the 8th of January 2002. It was a congressional attempt to encourage student achievement through some reforms focused on elementary and secondary education programs in the United States. The NCLB requires that within a decade all students including those with disabilities to perform at a proficient level on their state academic evaluation testsRead MoreThe No Child Left Behind Act1124 Words   |  5 PagesChristian J. Green Dr. Shoulders NCLB and ESSA 28 February 2016 The No Child Left Behind Act (NCLB) was authorized by and signed into law in 2002. NCLB was a reauthorization of the Elementary and Secondary Education Act (ESEA) of 1965. NCLB was meant to hold schools to higher standards, enforce accountability, and close achievement gaps that had existed in education since ESEA was enacted. Nevertheless, the rigorous standards and goals set forth under NCLB were never attained. ESEA Flexibility could

Opportunity Analysis for Knowledge and Awareness -myassignmenthelp

Question: Discuss about theOpportunity Analysis for Knowledge and Awareness. Answer: Concept and Visions (10%) The theme of this report is to present an opportunity for developing a car garage in Abu Dhabi. The place has been identified with a shortage of the car parking facilities. The garage will provide parking, repairing and events-holding services. The opportunity is promising since the market competition is low as there is only one garage in the market plaza. However, winning the customers faith over the already existing plaza garage may pose a challenge. The profit margin may also be low at the start of the business which may necessitate investing more capital to maintain the services. The ability to maintain competitive edge in the market enables a company enhances sustainability, growth, and development. A strong position in the market makes a company realize its goal of improving profitability. Generating Knowledge and Awareness (10%) The idea of investing in a garage came up through a brainstorming process which initiated me to think of the business. I also carried out a survey of the market whereby I realized that there exist acute traffic jams in the market as the vehicles line up to get a parking space in the Plaza garage. This led me to talk to some potential customers who after selling my idea to them showed an interest in having an alternative garage facility (In Allen-Meares, 2017). Some said that having a garage near the malls will be advantageous. They also showed interest in having a garage that will offer the repairing services. Generating Ideas (10%) The brainstorming technique was a great approach to formulating the concept. I came up with several ideas which when I analyzed them, placed the garage setting idea on the top of the list (Coyne Coyne, 2011). I also identified the need to fill the gap in the garage facilities in the market. The plaza garage alone was not sufficient to facilitate the garage services considering the many cars in the UAE market. The increasing number of vehicles presented the parking problem which gave me the idea to grab such an opportunity. The traffic jams caused by the unavailability of other parking facilities slowed down the business operations in the market and this gave me the business opportunity. Approach to Innovation (10%) I will establish the parking space and acquire the vehicle servicing machines. I anticipate to reduce traffic jams and also overloading of the vehicles in the existing plaza parking. I will use the disruptive innovation whereby the business will be creating a new market with various facilities (Keeley, 2013). This will pose a challenge to the existing industry. Limitations (10%) Despite being a great opportunity to invest, the business may have some limitations such as facing stiff competition from the plaza garage which has already established itself hence winning the customers interests may be difficult. The customers are also used to the plaza parking and it may take time for them to get used to the private one and its trends and this will mean losses to the business (Girotra Netessine, 2014). The rules for leasing may also be complicated which may cost the idea a great deal of money and time before it gets implemented. The business may also risk having the taxes raised for the commercial area. Market Analysis. (10%) The business idea addresses the transport sector of and the market is attractive since the number of vehicles entering the market is increasing which facilitates the need for more garage facilities. Innovating in this business will also ease the overall business operations in the market since parking facilities will be made faster hence clearing traffic jams. A research on the causes and effects of the traffic jams on the business operations can be done to relate this market need. Only one industry plaza garage has been offering garage services to the market in the past three years. The industry anticipates to adopt the customer-centered approach and increase profitability by re-evaluating the business objectives. Having an increasing number of vehicles with only one garage industry illustrates the business opportunity. The industry is deemed to earn a considerable market share of about 80% as it has less distance from the malls. Customers and Customer Development. (10%) Most of the clients present a need for repair services so that as they park and go for other activities, they find their vehicles repaired as they come back to save on time. The less distance from the malls will also be beneficial especially if they have to carry some shopping to the vehicle. The customers use the plaza parking which is the only garage on the market. The customers are willing to use the facilities since it will solve most of the garage problems. I will use advertising approaches such as using the billboards to reach out to customers. Approaching the customers as they drive slowly in the jams is also another way to reach them. The use of proper language when dealing with customers makes them form a desire to the purchase the product on sale. Competition and Positioning. (10%) Plaza garage provides these services currently and VIP car parking providers may innovate in this business in the future. They have a good public image which serves as an advantage to them. However, the long distance from the malls presents a challenge to them. Plaza garage serves about 70% of the market while the VIP car parking serves 20% of the market. The sales of the competitors are steady and the probability of having the property rent contract violated may become a barrier to the entry of my business. Other competitors may be barred from entering the market by the increased taxes of the commercial areas (Boynton et al, 2011). My allies may help me through spreading the information of the new garage to other people so as to win more customers. Business Model and Lean Startup Philosophy. (10%) I will begin by acquiring the necessary licenses for my business and establish the facility. By offering fast and efficient services to win the customers trust will be my way to earn money. Approaching individual customers to test my services will also earn me money. The venture may start earning profits immediately after gaining the customers trust over the competitors. Making losses at the beginning is the greatest challenge that I will have to deal with. Further, the acquisition of intellectual property rights will be critical so that no competitor can use our services for their benefit. Learning and Adaptation (10%) In order to come up with a viable business idea, there is a need to do a thorough market research and do a SWOT analysis. Some challenges may pose concerning the idea, but having a brainstorming and strong innovative skills will overcome the fears. The idea of innovating in the garage industry is a true opportunity. A proper SWOT analysis ensures that the business is operating with accurate sensitivity on the market factors in order to enhance growth. Through SWOT, the threats a business is exposed to are tracked and the development of the right strategies to curb the same achieved hence improved performance by a business. References Arevalo, J. A., Mitchell, S. F., Edward Elgar Publishing. (2017).Handbook of sustainability in management education: In search of a multidisciplinary, innovative and integrated approach. 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